Web Security: Do I Need a Privacy Policy on My Website?
Surfing the web you may have spotted privacy policies on websites. Or maybe an enthusiastic web designer insists your business website needs a privacy policy. Regardless of what spurs the question, you...
View ArticleWho Comes First in Social Media—Is It Me or My Business?
Have you struggled with the question of whether to write or talk about yourself in the first person, or present information about your business in the third person? You also may be wondering how to...
View ArticleWho is Your Best Friend on Facebook?
Facebook was in Time Magazine May 2010. It got the cover and a juicy, long article. The writer discusses the ah-ha moment when you first login and become a member. Facebook knows that moment and has...
View Article5 Tips on Using Video from the Top Video Services on Your Business Blog
When it comes to sharing videos on your blog, you don’t have to be a pro cameraman or have a film archive. Business bloggers shouldn’t overlook the top video sites to source videos for their blog. The...
View Article5 Extra Sharp Internet Marketing Tips: How to Get Fans for Your Facebook Fan...
Is this a scenario you’ve experienced? Maybe you’ve launched a Facebook fan page or hired a social media expert to enhance your fan page with all the bells and whistles that Facebook applications offer...
View ArticleAsk to “Ketchup” with Friends on Facebook to Build Fans
I often hear from clients, “How do I get more followers on my Fan Page?” There is no magic formula. What works best for a business depends upon what type of business it is, the number of initial...
View ArticleYou Think You Don’t Have Photos to Post on Facebook? Photo Ideas for Your...
I met The Estate Sisters in CA when it was time to deal with a stock-pile of household items, collectibles, and really odd stuff that added up to about 170 years of collecting (add my parents ages to...
View ArticleGet Your Business Found on Your Facebook Profile
I was working with a new client who was curious of how increase their visibility online. Like most businesses it was not only important for them to be found by their name but they also wanted people to...
View ArticleSave Your Facebook Friends By Setting Boundaries for Politics and Heated Issues
Election season is upon us and during this time political discussions heat up. I met with a networking group this morning and the topic of Facebook came up. Business owners are concerned that the...
View ArticleLatest Facebook eMail Problems and How to Avoid Future Issues
Last week I posted a tip (see below) on how to clean up your Facebook account in the wake of the social network’s latest email changes. The web was all-abuzz with Facebooks latest...
View Article4 Extra Sharp Web Marketing Tips: Twitter for Jewelers
Who Do You Tweet For? Knowing your audience is key for any marketing strategy and it’s true when using Twitter for jewelers too. Your ideal Twitter followers are people who have not yet purchased an...
View ArticleA Humble Brag May Make Your Post Less Authentic
Well, here’s a term to consider when posting to social media. The humble brag. Everyone has at least one social media friend who posts fabulous events or gorgeous photos crouched in humility. Have...
View ArticleShare Ideas – Bring Tweets to WordPress Blogs
A great WordPress feature is the ability to post Tweets to WordPress blog posts. There’s so many social networking services and not everyone uses all of them (thank goodness!). When you can post a...
View ArticleA Humble Brag May Make Your Post Less Authentic
Well, here’s a term to consider when posting to social media. The humble brag. Everyone has at least one social media friend who posts fabulous events or gorgeous photos crouched in humility. Have...
View Article4 Web Marketing Tips: LinkedIn for Writers
LinkedIn is an easy and effective way for Writers to stay connected with their associates in the industry. Writing is both a service (ghost writer, journalist, etc.) and a product (published articles,...
View ArticleSelling on Instagram: First Move Is To Switch Up to a Professional Account
It’s not enough to have a shopping cart on your website. The next step to increasing sales is to showcase your products in photos on Instagram. The first move to linking your Instagram account to...
View ArticleTighten Your Twitter Plan
Twitter can be your best friend for communicating but it can also become a dark hole of political intrigue and hours sucked into reading tweets. So how do you tighten up your plan for twitter? These 3...
View ArticleLifestyle Photos for Instagram and Your Blog Posts
If you’re going to post on Instagram or write a blog you’re going to need some lifestyle photos. What are these? They’re photos of your products or services in scenes that will connect with your...
View ArticleSelling on Instagram: First Move Is To Switch Up to a Professional Account
It’s not enough to have a shopping cart on your website. The next step to increasing sales is to showcase your products in photos on Instagram. The first move to linking your Instagram account to...
View ArticleTighten Your Twitter Plan
Twitter can be your best friend for communicating but it can also become a dark hole of political intrigue and hours sucked into reading tweets. So how do you tighten up your plan for twitter? These 3...
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